{"id":4249,"date":"2025-08-10T11:18:25","date_gmt":"2025-08-10T14:18:25","guid":{"rendered":"https:\/\/radioclanfm.com\/clanespectaculos\/?p=4249"},"modified":"2025-08-10T11:18:25","modified_gmt":"2025-08-10T14:18:25","slug":"las-playas-asociadas-a-las-marcas-de-lujo-son-el-hit-del-verano-europeo-de-roberto-cavalli-a-dolce-gabbana","status":"publish","type":"post","link":"https:\/\/radioclanfm.com\/clanespectaculos\/las-playas-asociadas-a-las-marcas-de-lujo-son-el-hit-del-verano-europeo-de-roberto-cavalli-a-dolce-gabbana\/","title":{"rendered":"Las playas asociadas a las marcas de lujo son el hit del verano europeo: de Roberto Cavalli a Dolce & Gabbana"},"content":{"rendered":"
Los grandes nombres de la moda internacional ponen su sello en paradores de Francia e Italia.<\/p>\n
Las\u00a0playas m\u00e1s exclusivas est\u00e1n de moda<\/b>, y los dise\u00f1adores vuelven a bautizarlas con colaboraciones y logotipos destacados.<\/p>\n
Restaurantes junto al mar, piscinas y clubes de playa, tanto en Italia como en el extranjero, se renuevan por completo, abriendo incluso\u00a0tiendas temporales donde se puede encontrar ropa y accesorios de las marcas favoritas<\/b>.<\/p>\n
Este verano,\u00a0Loro Piana<\/b>\u00a0regresa a La R\u00e9serve la Plage en Saint-Tropez, luciendo colores inspirados en la arena y el estilo de lujo sereno caracter\u00edstico de la marca.<\/p>\n\n
<\/picture><\/div>\n
Loro Piana, presente con su sello en Cannes. (Foto: @lareserve_plage)<\/div>\n<\/figcaption><\/figure>\n
Roberto Cavalli\u00a0<\/b>tambi\u00e9n\u00a0redefine el verano 2025 con lujo en Ibiza y Cannes<\/b>, colaborando con The Unexpected Ibiza Hotel y Annex Beach en Cannes.<\/p>\n
En el primero, en plena Playa d\u2019en Bossa, reposeras, toallas de playa, almohadones y sombrillas, as\u00ed como cada rinc\u00f3n de The Oyster & Caviar Bar, lucen la nueva c\u00e1psula de verano, el estampado \u201crayo de mar\u201d, dise\u00f1ado por el director creativo Fausto Puglisi.<\/p>\n
<\/p>\n\n
<\/picture><\/div>\n
El estilo Cavalli lleg\u00f3 a la playa aportando lujo y estilo. (Foto: @robertocavalli)<\/div>\n<\/figcaption><\/figure>\n
En Cannes, la marca tambi\u00e9n a\u00f1ade toques del ic\u00f3nico\u00a0estampado de rayas de cebra de Cavalli<\/b>.<\/p>\n
En Italia,\u00a0los Bagni Fiore en Paraggi\u00a0<\/b>(Santa Margherita Ligure) llevan la marca Dior y la misma marca ic\u00f3nica de lujo \u201cviste\u201d Il Riccio Restaurante y Beach Club en Anacapri, incluida una boutique temporal.<\/p>\n\n
<\/picture><\/div>\n
Los estampados Dior en la costa italiana. (Foto: @bagnifiore)<\/div>\n<\/figcaption><\/figure>\n
Otra novedad es la colaboraci\u00f3n entre Tig\u2014 Beach en Sestri Levante, Liguria, y la\u00a0marca Lacoste,<\/b>\u00a0que dise\u00f1a el \u201cLacoste Lounge\u201d.<\/p>\n\n
<\/picture><\/div>\n
Lacoste, presente en la playa con su logo ic\u00f3nico. (Foto: @tigubeach)<\/div>\n<\/figcaption><\/figure>\n
\u201cEl fen\u00f3meno no se limita a los clubes de playa: se trata de\u00a0proyectos de marcas de moda vinculados al verano y a los destinos costeros<\/b>, por lo que tambi\u00e9n se extiende a las\u00a0piscinas de hoteles<\/b>\u00a0o a los locales de moda\u201d, explica Andrea Guolo, autor de la \u2018Gu\u00eda de los Mejores Clubs de Playa de Italia\u2019 (Morellini Editore), que tambi\u00e9n selecciona los\u00a0mejores clubes de playa de dise\u00f1o<\/b>.<\/p>\n
\u201cDolce & Gabbana<\/b>, por ejemplo, desarroll\u00f3 una colaboraci\u00f3n con LMDV Holding en el sector de los clubes de playa, por lo que est\u00e1 presente en Paraggi, en Le Carillon – Vesta Portofino, y en Versilia, en Twiga.<\/p>\n\n
<\/picture><\/div>\n
Dolce & Gabbana puso se sello en Le Carrilon. (Foto: @dolcegabbana)<\/div>\n<\/figcaption><\/figure>\n
Sin embargo,\u00a0no todas las playas m\u00e1s exclusivas aceptan el llamado take-over\u00a0<\/b>(la estrategia de marketing que toma el control de un espacio para promocionar la propia imagen o producto). Son tan renombradas que no quieren ceder el paso y el reconocimiento a otras tanto como para impactar en gran medida la tendencia, como explica Guolo.<\/p>\n","protected":false},"excerpt":{"rendered":"
Los grandes nombres de la moda internacional ponen su sello en paradores de Francia e Italia. Las\u00a0playas m\u00e1s exclusivas est\u00e1n de moda, y los dise\u00f1adores vuelven a bautizarlas con colaboraciones y logotipos destacados. Restaurantes junto al mar, piscinas y clubes de playa, tanto en Italia como en el extranjero, se renuevan por completo, abriendo incluso\u00a0tiendas […]<\/p>\n","protected":false},"author":1,"featured_media":4252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":{"0":"post-4249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda"},"jetpack_publicize_connections":[],"yoast_head":"\n
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