{"id":16032,"date":"2026-05-02T20:34:10","date_gmt":"2026-05-02T23:34:10","guid":{"rendered":"https:\/\/radioclanfm.com\/clanespectaculos\/?p=16032"},"modified":"2026-05-02T20:34:10","modified_gmt":"2026-05-02T23:34:10","slug":"la-moda-argentina-se-redefine-ante-la-llega-de-las-marcas-internacionales-que-hara-equus","status":"publish","type":"post","link":"https:\/\/radioclanfm.com\/clanespectaculos\/la-moda-argentina-se-redefine-ante-la-llega-de-las-marcas-internacionales-que-hara-equus\/","title":{"rendered":"La moda argentina se redefine ante la llega de las marcas internacionales: qu\u00e9 har\u00e1 Equus"},"content":{"rendered":"<p>En este nuevo escenario para el retailer local, desarrolla una estrategia para seguir liderando en su sector de moda hombre.<\/p>\n<p class=\"paragraph font__body-regular\"><b>Equus<\/b>, una de las marca de moda masculina m\u00e1s famosas, se est\u00e1 preparando para una nueva etapa de\u00a0<b>reconversi\u00f3n del consumo<\/b>, protagonizada por la\u00a0<b>llegada de nuevas firmas extranjeras al pa\u00eds.<\/b><\/p>\n<div id=\"ad-slot-infeed\" class=\"infeed-container ad-slot-infeed ad-slot\" data-adtype=\"infeed\" data-lazyload=\"1\" data-google-query-id=\"CMfI2fnhm5QDFZw2HgAdxbchdQ\">\n<div id=\"google_ads_iframe_\/113951150\/tn-arc\/nota\/infeed_0__container__\"><iframe id=\"google_ads_iframe_\/113951150\/tn-arc\/nota\/infeed_0\" tabindex=\"0\" title=\"Contenido de anuncios de terceros\" name=\"google_ads_iframe_\/113951150\/tn-arc\/nota\/infeed_0\" width=\"1\" height=\"1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" aria-label=\"Anuncio\" data-google-container-id=\"9\" data-load-complete=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p class=\"paragraph font__body-regular\">La iniciativa busca ofrecer a los clientes la posibilidad de acceder a<b>\u00a0prendas confeccionadas con materias primas de excelente calidad a precios m\u00e1s competitivos<\/b>, si se comparan con marcas similares del segmento de moda internacional.<\/p>\n<h2 class=\"font--primary font__display\">Precios competitivos frente a marcas importadas<\/h2>\n<p class=\"paragraph font__body-regular\">Es as\u00ed como se presentan\u00a0<b>remeras 100% algod\u00f3n a $29.900<\/b>, en comparaci\u00f3n con una similar comprada en el exterior que tiene un valor de m\u00e1s de $32.000. Tambi\u00e9n se destacan los\u00a0<b>pantalones de gabardina con\u00a0<\/b><i><b>spandex<\/b><\/i><i>,\u00a0<\/i>en variedad de calces y molder\u00eda, a\u00a0<b>$64.900<\/b>, versus uno igual en una reconocida marca extranjera a $80.126.<\/p>\n<figure class=\"\" data-testid=\"figure-testid\">\n<div class=\"aspect_ratio__container\"><picture class=\"responsive-image\"><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-ofrece-basicos-a-precios-competitivos-foto-equustienda-LE7M5VOS4FFDBIE6G4JP7AW4FI.jpg?auth=5a4400ef3e0ec684e39fce15df0dc01e2139b53f5305f005230be401d3c66ca4&amp;width=767\" type=\"image\/jpg\" media=\"(max-width: 728px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-ofrece-basicos-a-precios-competitivos-foto-equustienda-LE7M5VOS4FFDBIE6G4JP7AW4FI.jpg?auth=5a4400ef3e0ec684e39fce15df0dc01e2139b53f5305f005230be401d3c66ca4&amp;width=1023\" type=\"image\/jpg\" media=\"(max-width: 1023px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-ofrece-basicos-a-precios-competitivos-foto-equustienda-LE7M5VOS4FFDBIE6G4JP7AW4FI.jpg?auth=5a4400ef3e0ec684e39fce15df0dc01e2139b53f5305f005230be401d3c66ca4&amp;width=1440\" type=\"image\/jpg\" \/><img loading=\"lazy\" decoding=\"async\" class=\"image content-image image_placeholder\" src=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-ofrece-basicos-a-precios-competitivos-foto-equustienda-LE7M5VOS4FFDBIE6G4JP7AW4FI.jpg?auth=5a4400ef3e0ec684e39fce15df0dc01e2139b53f5305f005230be401d3c66ca4&amp;width=767\" alt=\"Equus ofrece b\u00e1sicos a precios competitivos. (Foto: @equustienda)\" width=\"767\" height=\"1364\" data-testid=\"loading-testid\" \/><\/picture><\/div><figcaption class=\"caption_image\" data-testid=\"figcaption-testid\">\n<div class=\"image_caption \">Equus ofrece b\u00e1sicos a precios competitivos. (Foto: @equustienda)<\/div>\n<\/figcaption><\/figure>\n<p class=\"paragraph font__body-regular\">Una\u00a0<b>camisa 100% algod\u00f3n<\/b>\u00a0en Equus se puede encontrar por\u00a0<b>$59.900<\/b>, mientras que una similar puede salir m\u00e1s de $64.000. Si hablamos de jeans,\u00a0<b>Equus<\/b>\u00a0ofrece modelos que van\u00a0<b>desde los $79.900<\/b>, al igual que las\u00a0<b>camperas<\/b>. Los mismos productos en marcas internacionales tienen precios que arrancan en $80.000 y $110.000, respectivamente.<\/p>\n<figure class=\"\" data-testid=\"figure-testid\">\n<div class=\"aspect_ratio__container\"><picture class=\"responsive-image\"><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/este-invierno-equus-presenta-las-nuevas-camperas-de-su-coleccion-foto-equustienda-TEE7MFJ7DFBJZG2OPDWLHCGIGM.jpg?auth=62dde546c9f333b97d9017ba1d2fe50fd85e544883b9d61a4b911920c8f54a73&amp;width=767\" type=\"image\/jpg\" media=\"(max-width: 728px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/este-invierno-equus-presenta-las-nuevas-camperas-de-su-coleccion-foto-equustienda-TEE7MFJ7DFBJZG2OPDWLHCGIGM.jpg?auth=62dde546c9f333b97d9017ba1d2fe50fd85e544883b9d61a4b911920c8f54a73&amp;width=1023\" type=\"image\/jpg\" media=\"(max-width: 1023px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/este-invierno-equus-presenta-las-nuevas-camperas-de-su-coleccion-foto-equustienda-TEE7MFJ7DFBJZG2OPDWLHCGIGM.jpg?auth=62dde546c9f333b97d9017ba1d2fe50fd85e544883b9d61a4b911920c8f54a73&amp;width=1440\" type=\"image\/jpg\" \/><img loading=\"lazy\" decoding=\"async\" class=\"image content-image image_placeholder\" src=\"https:\/\/tn.com.ar\/resizer\/v2\/este-invierno-equus-presenta-las-nuevas-camperas-de-su-coleccion-foto-equustienda-TEE7MFJ7DFBJZG2OPDWLHCGIGM.jpg?auth=62dde546c9f333b97d9017ba1d2fe50fd85e544883b9d61a4b911920c8f54a73&amp;width=767\" alt=\"Este invierno, Equus presenta las nuevas camperas de su colecci\u00f3n. (Foto: @equustienda)\" width=\"767\" height=\"1364\" data-testid=\"loading-testid\" \/><\/picture><\/div><figcaption class=\"caption_image\" data-testid=\"figcaption-testid\">\n<div class=\"image_caption \">Este invierno, Equus presenta las nuevas camperas de su colecci\u00f3n. (Foto: @equustienda)<\/div>\n<\/figcaption><\/figure>\n<p class=\"paragraph font__body-regular\">Adem\u00e1s, la marca brinda la posibilidad de financiar las compras, incluso con un<b>\u00a0descuento adicional\u00a0<\/b>sobre los precios de base.<\/p>\n<figure class=\"\" data-testid=\"figure-testid\">\n<div class=\"aspect_ratio__container\"><picture class=\"responsive-image\"><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/camisas-100-algodon-por-equus-foto-equustienda-ZCT5OPFABVFBHACYMWBLWPY2TA.jpg?auth=8b9b76bff54b3c28d5535f8038146a3827947f88f1eae4abaaf16334ee910b94&amp;width=767\" type=\"image\/jpg\" media=\"(max-width: 728px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/camisas-100-algodon-por-equus-foto-equustienda-ZCT5OPFABVFBHACYMWBLWPY2TA.jpg?auth=8b9b76bff54b3c28d5535f8038146a3827947f88f1eae4abaaf16334ee910b94&amp;width=1023\" type=\"image\/jpg\" media=\"(max-width: 1023px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/camisas-100-algodon-por-equus-foto-equustienda-ZCT5OPFABVFBHACYMWBLWPY2TA.jpg?auth=8b9b76bff54b3c28d5535f8038146a3827947f88f1eae4abaaf16334ee910b94&amp;width=1440\" type=\"image\/jpg\" \/><img loading=\"lazy\" decoding=\"async\" class=\"image content-image image_placeholder\" src=\"https:\/\/tn.com.ar\/resizer\/v2\/camisas-100-algodon-por-equus-foto-equustienda-ZCT5OPFABVFBHACYMWBLWPY2TA.jpg?auth=8b9b76bff54b3c28d5535f8038146a3827947f88f1eae4abaaf16334ee910b94&amp;width=767\" alt=\"Camisas 100% algod\u00f3n por Equus. (Foto: @equustienda)\" width=\"767\" height=\"1364\" data-testid=\"loading-testid\" \/><\/picture><\/div><figcaption class=\"caption_image\" data-testid=\"figcaption-testid\">\n<div class=\"image_caption \">Camisas 100% algod\u00f3n por Equus. (Foto: @equustienda)<\/div>\n<\/figcaption><\/figure>\n<h2 class=\"font--primary font__display\">Equus invierno: la colecci\u00f3n<\/h2>\n<p class=\"paragraph font__body-regular\">En cuanto al dise\u00f1o, la propuesta de Equus para el invierno se define por<b>\u00a0morfolog\u00edas holgadas<\/b>, con un mayor desarrollo de<b>\u00a0calces\u00a0<\/b><i><b>oversize\u00a0<\/b><\/i><b>y\u00a0<\/b><i><b>relaxed<\/b><\/i>, junto con la incorporaci\u00f3n de siluetas\u00a0<i><b>boxy\u00a0<\/b><\/i>que refuerzan una actitud relajada y contempor\u00e1nea.<\/p>\n<figure class=\"\" data-testid=\"figure-testid\">\n<div class=\"aspect_ratio__container\"><picture class=\"responsive-image\"><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/morfologias-holgadas-y-calces-relaxed-de-la-mano-de-equus-foto-equustienda-G6EECDMTXNBTPNEJQ5UNQNBAOU.jpg?auth=428b57dc3a67ad67f9dd64b475f508afe36647f39388eabc46abe7c7e5febdb8&amp;width=767\" type=\"image\/jpg\" media=\"(max-width: 728px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/morfologias-holgadas-y-calces-relaxed-de-la-mano-de-equus-foto-equustienda-G6EECDMTXNBTPNEJQ5UNQNBAOU.jpg?auth=428b57dc3a67ad67f9dd64b475f508afe36647f39388eabc46abe7c7e5febdb8&amp;width=1023\" type=\"image\/jpg\" media=\"(max-width: 1023px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/morfologias-holgadas-y-calces-relaxed-de-la-mano-de-equus-foto-equustienda-G6EECDMTXNBTPNEJQ5UNQNBAOU.jpg?auth=428b57dc3a67ad67f9dd64b475f508afe36647f39388eabc46abe7c7e5febdb8&amp;width=1440\" type=\"image\/jpg\" \/><img loading=\"lazy\" decoding=\"async\" class=\"image content-image image_placeholder\" src=\"https:\/\/tn.com.ar\/resizer\/v2\/morfologias-holgadas-y-calces-relaxed-de-la-mano-de-equus-foto-equustienda-G6EECDMTXNBTPNEJQ5UNQNBAOU.jpg?auth=428b57dc3a67ad67f9dd64b475f508afe36647f39388eabc46abe7c7e5febdb8&amp;width=767\" alt=\"Morfolog\u00edas holgadas y calces relaxed de la mano de Equus. (Foto: @equustienda)\" width=\"767\" height=\"1364\" data-testid=\"loading-testid\" \/><\/picture><\/div><figcaption class=\"caption_image\" data-testid=\"figcaption-testid\">\n<div class=\"image_caption \">Morfolog\u00edas holgadas y calces relaxed de la mano de Equus. (Foto: @equustienda)<\/div>\n<\/figcaption><\/figure>\n<p class=\"paragraph font__body-regular\">Adem\u00e1s, incorpora materialidades de excelente calidad como\u00a0<b>sweaters de 100% lana merino<\/b>, prendas de<b>\u00a0algod\u00f3n puro<\/b>\u00a0y\u00a0<b>abrigos con componentes de lana<\/b>, adem\u00e1s de tejidos de impronta\u00a0<b>artesanal\u00a0<\/b>y la incorporaci\u00f3n de\u00a0<b>corderito\u00a0<\/b>en distintas piezas de abrigo.<\/p>\n<figure class=\"\" data-testid=\"figure-testid\">\n<div class=\"aspect_ratio__container\"><picture class=\"responsive-image\"><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/las-prendas-de-lana-y-algodon-puro-caracterizan-las-colecciones-de-equus-foto-equustienda-CNCQEXRYA5ECDBYAEORAEHPKEI.jpg?auth=6637ef12440c1880af69c70abbdc42e9de889f8c1d0e5069f74c002a89db8ebb&amp;width=767\" type=\"image\/jpg\" media=\"(max-width: 728px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/las-prendas-de-lana-y-algodon-puro-caracterizan-las-colecciones-de-equus-foto-equustienda-CNCQEXRYA5ECDBYAEORAEHPKEI.jpg?auth=6637ef12440c1880af69c70abbdc42e9de889f8c1d0e5069f74c002a89db8ebb&amp;width=1023\" type=\"image\/jpg\" media=\"(max-width: 1023px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/las-prendas-de-lana-y-algodon-puro-caracterizan-las-colecciones-de-equus-foto-equustienda-CNCQEXRYA5ECDBYAEORAEHPKEI.jpg?auth=6637ef12440c1880af69c70abbdc42e9de889f8c1d0e5069f74c002a89db8ebb&amp;width=1440\" type=\"image\/jpg\" \/><img loading=\"lazy\" decoding=\"async\" class=\"image content-image image_placeholder\" src=\"https:\/\/tn.com.ar\/resizer\/v2\/las-prendas-de-lana-y-algodon-puro-caracterizan-las-colecciones-de-equus-foto-equustienda-CNCQEXRYA5ECDBYAEORAEHPKEI.jpg?auth=6637ef12440c1880af69c70abbdc42e9de889f8c1d0e5069f74c002a89db8ebb&amp;width=767\" alt=\"Las prendas de lana y algod\u00f3n puro caracterizan las colecciones de Equus. (Foto: @equustienda)\" width=\"767\" height=\"1364\" data-testid=\"loading-testid\" \/><\/picture><\/div><figcaption class=\"caption_image\" data-testid=\"figcaption-testid\">\n<div class=\"image_caption \">Las prendas de lana y algod\u00f3n puro caracterizan las colecciones de Equus. (Foto: @equustienda)<\/div>\n<\/figcaption><\/figure>\n<p class=\"paragraph font__body-regular\">\u201cEn Equus trabajamos para ofrecer productos pensados para todos los argentinos, que se destacan por la\u00a0<b>calidad\u00a0<\/b>en su confecci\u00f3n, la\u00a0<b>selecci\u00f3n de primas<\/b>, el desarrollo de sus moldes y el cuidado en el dise\u00f1o. Nuestro compromiso es claro:\u00a0<b>acercar una propuesta accesible, sin resignar est\u00e1ndares internacionales<\/b>\u00a0ni la excelencia en cada detalle\u201d, comentan\u00a0<b>Pedro y Mart\u00edn Wolfsohn, CEOs de Equus.<\/b><\/p>\n<h2 class=\"font--primary font__display\">Un nuevo cap\u00edtulo en Equus<\/h2>\n<p class=\"paragraph font__body-regular\">La marca contin\u00faa con su proyecto empresarial basado en un modelo de<b>\u00a0producci\u00f3n en el exterior<\/b>\u00a0combinado con el\u00a0<b>talento local encargado de manejar el dise\u00f1o<\/b>, la curadur\u00eda, la comunicaci\u00f3n, el\u00a0<i>management\u00a0<\/i>y la gesti\u00f3n de cada etapa que esto conlleva, permitiendo minimizar al m\u00e1ximo los costos.<\/p>\n<p class=\"paragraph font__body-regular\">Un modelo basado 100% en la<b>\u00a0producci\u00f3n en volumen<\/b>\u00a0que permite obtener bajos costos sin resignar calidad y dise\u00f1o. Adem\u00e1s, la marca se encuentra atravesando un momento de<b>\u00a0expansi\u00f3n por medio de aperturas de nuevos locales<\/b>\u00a0(lo que genera tambi\u00e9n a nuevos puestos de trabajo).<\/p>\n<figure class=\"\" data-testid=\"figure-testid\">\n<div class=\"aspect_ratio__container\"><picture class=\"responsive-image\"><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-se-destaca-por-un-modelo-de-produccion-en-el-exterior-con-diseno-local-foto-equustienda-OXGID547RNAEZFP5NGQQZ7OIQE.jpg?auth=8363e9f2209b85d16b10fd1e7596a8a485cb429a7cd672d83bdd090af91be584&amp;width=767\" type=\"image\/jpg\" media=\"(max-width: 728px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-se-destaca-por-un-modelo-de-produccion-en-el-exterior-con-diseno-local-foto-equustienda-OXGID547RNAEZFP5NGQQZ7OIQE.jpg?auth=8363e9f2209b85d16b10fd1e7596a8a485cb429a7cd672d83bdd090af91be584&amp;width=1023\" type=\"image\/jpg\" media=\"(max-width: 1023px)\" \/><source srcset=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-se-destaca-por-un-modelo-de-produccion-en-el-exterior-con-diseno-local-foto-equustienda-OXGID547RNAEZFP5NGQQZ7OIQE.jpg?auth=8363e9f2209b85d16b10fd1e7596a8a485cb429a7cd672d83bdd090af91be584&amp;width=1440\" type=\"image\/jpg\" \/><img loading=\"lazy\" decoding=\"async\" class=\"image content-image image_placeholder\" src=\"https:\/\/tn.com.ar\/resizer\/v2\/equus-se-destaca-por-un-modelo-de-produccion-en-el-exterior-con-diseno-local-foto-equustienda-OXGID547RNAEZFP5NGQQZ7OIQE.jpg?auth=8363e9f2209b85d16b10fd1e7596a8a485cb429a7cd672d83bdd090af91be584&amp;width=767\" alt=\"Equus se destaca por un modelo de producci\u00f3n en el exterior con dise\u00f1o local. (Foto: @equustienda)\" width=\"767\" height=\"1364\" data-testid=\"loading-testid\" \/><\/picture><\/div><figcaption class=\"caption_image\" data-testid=\"figcaption-testid\">\n<div class=\"image_caption \">Equus se destaca por un modelo de producci\u00f3n en el exterior con dise\u00f1o local. (Foto: @equustienda)<\/div>\n<\/figcaption><\/figure>\n<p class=\"paragraph font__body-regular\">Como novedad de esta temporada, la marca tambi\u00e9n ha decidido mejorar la<b>\u00a0experiencia del cliente en el ecosistema digital<\/b>, desde una\u00a0<b>evoluci\u00f3n en el sitio web\u00a0<\/b>con un dise\u00f1o claro y moderno, de f\u00e1cil navegabilidad y con foco en la usabilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este nuevo escenario para el retailer local, desarrolla una estrategia para seguir liderando en su sector de moda hombre. Equus, una de las marca de moda masculina m\u00e1s famosas, se est\u00e1 preparando para una nueva etapa de\u00a0reconversi\u00f3n del consumo, protagonizada por la\u00a0llegada de nuevas firmas extranjeras al pa\u00eds. La iniciativa busca ofrecer a los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":{"0":"post-16032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda"},"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La moda argentina se redefine ante la llega de las marcas internacionales: qu\u00e9 har\u00e1 Equus - CLAN ESPECTACULOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radioclanfm.com\/clanespectaculos\/la-moda-argentina-se-redefine-ante-la-llega-de-las-marcas-internacionales-que-hara-equus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La moda argentina se redefine ante la llega de las marcas internacionales: qu\u00e9 har\u00e1 Equus - CLAN ESPECTACULOS\" \/>\n<meta property=\"og:description\" content=\"En este nuevo escenario para el retailer local, desarrolla una estrategia para seguir liderando en su sector de moda hombre. Equus, una de las marca de moda masculina m\u00e1s famosas, se est\u00e1 preparando para una nueva etapa de\u00a0reconversi\u00f3n del consumo, protagonizada por la\u00a0llegada de nuevas firmas extranjeras al pa\u00eds. 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