{"id":15559,"date":"2026-04-20T12:19:53","date_gmt":"2026-04-20T15:19:53","guid":{"rendered":"https:\/\/radioclanfm.com\/clanespectaculos\/?p=15559"},"modified":"2026-04-20T12:19:53","modified_gmt":"2026-04-20T15:19:53","slug":"coachella-el-festival-de-musica-que-se-volvio-una-mina-de-oro-para-influencers-y-marcas-de-moda-y-belleza","status":"publish","type":"post","link":"https:\/\/radioclanfm.com\/clanespectaculos\/coachella-el-festival-de-musica-que-se-volvio-una-mina-de-oro-para-influencers-y-marcas-de-moda-y-belleza\/","title":{"rendered":"Coachella, el festival de m\u00fasica que se volvi\u00f3 una mina de oro para influencers y marcas de moda y belleza"},"content":{"rendered":"

El evento se destaca no solo por su grilla de m\u00fasicos que este a\u00f1o sum\u00f3 a Madonna, Sabrina Carpenter, Karol G y Justin Bieber.<\/p>\n

Con una lista de eventos de marca casi tan larga y diversa como su listado de artistas,\u00a0Coachella, uno de los festivales de m\u00fasica m\u00e1s grandes del mundo, es hoy en d\u00eda un\u00a0parque de diversiones para influencers<\/b>\u00a0y una mina de oro para las marcas.<\/p>\n

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El Festival de Artes y M\u00fasica del Valle de Coachella, que inauguraron en 1999 con los contestatarios Rage Against the Machine, el camale\u00f3nico Beck y los rockeros de Tool, creci\u00f3 al punto de convertirse en\u00a0el evento que marca la pauta del circuito de festivales de Estados Unidos.<\/b><\/p>\n

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\"Sabrina<\/picture><\/div>
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Sabrina Carpenter luci\u00f3 looks de Dior en su show en coachella Foto: @sabrinacarpenter<\/div>\n<\/figcaption><\/figure>\n

Las entradas para esta edici\u00f3n, que est\u00e1 en su segundo fin de semana con las estrellas del pop\u00a0Sabrina Carpenter<\/b>\u00a0y Justin Bieber y la reguetonera\u00a0Karol G<\/b>\u00a0a la cabeza, se agotaron en los primeros cuatros d\u00edas de venta el a\u00f1o pasado.<\/p>\n

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\"Karol<\/picture><\/div>
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Karol G performs at the Coachella Valley Music and Arts Festival in Indio, California, U.S., April 12, 2026. REUTERS\/Daniel Cole<\/div>\n<\/figcaption><\/figure>\n

Por eso, los organizadores esperaban recibir a unas 250.000 personas en dos fines de semana en el Empire Polo Club de Indio, donde decenas de eventos organizados por\u00a0marcas de moda, belleza, bebidas y estilo de vida<\/b>\u00a0se esparcieron entre los nueve escenarios del festival.<\/p>\n

\u201cMe encanta c\u00f3mo ha crecido, y c\u00f3mo m\u00e1s gente est\u00e1 abierta esto\u201d, dijo a la AFP Luz Maura, de 24 a\u00f1os, en una instalaci\u00f3n de e.l.f. Cosmetics.<\/p>\n

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\"Las<\/picture><\/div>
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Las marcas de belleza, presentes en Coachella. (Foto: VALERIE MACON \/ AFP)<\/div>\n<\/figcaption><\/figure>\n

Ese espacio, dise\u00f1ado en colores pastel, ofreci\u00f3 granizados para sobrellevar las altas temperaturas del desierto,\u00a0maquilladoras para retocar los looks del festival<\/b>, rincones para selfis y brillos labiales de souvenir.<\/p>\n

La campa\u00f1a \u201ce.l.f.scape al B\u00e1lsamo del Desierto\u201d atrajo audiencias de seis n\u00fameros”, dijo Patrick O\u2019Keefe, director de marketing integrado de e.l.f. Beauty.<\/p>\n

La promoci\u00f3n de un humectante labial no s\u00f3lo fue de la mano con el \u00e1rido y seco desierto, sino con las demandas comerciales. \u201cSabemos que el 92% de quienes usan maquillaje a diario incorporan productos labiales en sus rutinas\u201d, agreg\u00f3 O\u2019Keefe.<\/p>\n

Sus\u00a0sillas en forma de donas<\/b>\u00a0y espejos rotulados funcionaron como irresistibles escenarios para selfis que a su vez promocionan la marca.<\/p>\n

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\"Pinterest<\/picture><\/div>
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Pinterest y las tendencias, en Coachella. (Foto: VALERIE MACON \/ AFP)<\/div>\n<\/figcaption><\/figure>\n

Experiencia anal\u00f3gica<\/h2>\n

Pinterest<\/b>, la plataforma de los tableros de ideas, opt\u00f3 por nadar en contracorriente con una instalaci\u00f3n \u201clibre de tel\u00e9fonos\u201d en el festival apodado como \u201clas olimp\u00edadas de los influencers\u201d.<\/p>\n

En medio del debate sobre la fatiga digital, \u201ctomamos una decisi\u00f3n voluntaria de sacrificar ese tipo de cobertura inmediata para contar una historia sobre lo que somos y en qu\u00e9 creemos, y esperamos que eso cale a largo plazo\u201d, dijo a la AFP Sarah Pollack, vicepresidenta y responsable global de marketing de consumo de la compa\u00f1\u00eda.<\/p>\n

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\"Los<\/picture><\/div>
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Los looks de los fans de Coachella se imponen en las redes sociales. (Foto: EFE)<\/div>\n<\/figcaption><\/figure>\n

Con sus\u00a0tel\u00e9fonos guardados en una bolsa<\/b>, quienes visitaban la casa de Pinterest tuvieron que controlar el impulso de alimentar sus redes con\u00a0im\u00e1genes de la colorida barra para dise\u00f1ar accesorios personalizados<\/b>\u00a0o de la sala de maquillaje.<\/p>\n

Para Liz Mendoza, una joven de California, la \u201cexperiencia anal\u00f3gica\u201d fue \u201cmuy divertida\u201d. \u201cEspecialmente en un espacio como este, donde\u00a0las redes sociales son tan grandes\u00a0<\/b>y quieres tomar fotos y publicar lo m\u00e1s que puedas, creo que es s\u00faper agradable tener unos minutos fuera de tu tel\u00e9fono y solo vivir el momento\u201d.<\/p>\n

La empresa participa por tercer a\u00f1o en Coachella. \u201cEs un gran lugar para\u00a0conectar con la generaci\u00f3n Z<\/b>, que es nuestro grupo demogr\u00e1fico de m\u00e1s r\u00e1pido crecimiento\u201d y representa el 50% del p\u00fablico de la marca, dijo Pollack.<\/p>\n

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\"Tendencias<\/picture><\/div>
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Tendencias abajo y arriba del escenario en Coachella. (Foto: EFE)<\/div>\n<\/figcaption><\/figure>\n

Destino cultural<\/h2>\n

En el valle de Coachella, donde las temperaturas pueden pasar de 30 \u00baC en abril, cuando se celebra el festival, las llamadas \u201cactivaciones de marca\u201d sirven tambi\u00e9n como un oasis de sombra o aire acondicionado.<\/p>\n

\u201cEs un momento de destaque para Absolut porque es m\u00e1s que un festival de m\u00fasica, es una\u00a0ocasi\u00f3n social en\u00e9rgica y un destino cultural<\/b>\u201d, dijo Bethan Hamilton, director de la marca de vodka que todos los a\u00f1os instala la Absolut Heat Haus.<\/p>\n

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\"Las<\/picture><\/div>
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Las redes sociaes muestran los looks de Coachella. (Foto: EFE)<\/div>\n<\/figcaption><\/figure>\n

Adentro el espacio recrea una discoteca, con barras y un DJ a cargo de la m\u00fasica, rol que el a\u00f1o pasado recay\u00f3 en\u00a0Paris Hilton.<\/b>\u00a0\u201cPara m\u00ed no existe Coachella sin esto\u201d, dijo a la salida de un evento promocional Flor Ruiz, quien naci\u00f3 en el mismo a\u00f1o que el festival. \u201cNo es solo sobre la m\u00fasica. Para eso ir\u00edamos a un concierto\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

El evento se destaca no solo por su grilla de m\u00fasicos que este a\u00f1o sum\u00f3 a Madonna, Sabrina Carpenter, Karol G y Justin Bieber. Con una lista de eventos de marca casi tan larga y diversa como su listado de artistas,\u00a0Coachella, uno de los festivales de m\u00fasica m\u00e1s grandes del mundo, es hoy en d\u00eda […]<\/p>\n","protected":false},"author":1,"featured_media":15560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":{"0":"post-15559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda"},"jetpack_publicize_connections":[],"yoast_head":"\nCoachella, el festival de m\u00fasica que se volvi\u00f3 una mina de oro para influencers y marcas de moda y belleza - CLAN ESPECTACULOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radioclanfm.com\/clanespectaculos\/coachella-el-festival-de-musica-que-se-volvio-una-mina-de-oro-para-influencers-y-marcas-de-moda-y-belleza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coachella, el festival de m\u00fasica que se volvi\u00f3 una mina de oro para influencers y marcas de moda y belleza - CLAN ESPECTACULOS\" \/>\n<meta property=\"og:description\" content=\"El evento se destaca no solo por su grilla de m\u00fasicos que este a\u00f1o sum\u00f3 a Madonna, Sabrina Carpenter, Karol G y Justin Bieber. 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